Be a Farmer
This episode explains why revenue generation is dominated by people who focus on existing clients rather than those who focus on landing new logos. It discusses the Three Rs of Client Development: renewals, referrals and references.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Be a Connector This is a client development post about nurturing relationships through schmoozing. It enables you to generate business opportunities for yourself and those in your orbit as a professional facilitator or connector.