Be a Subsidiary
A conversation with James Elam of Elamental about how he built an entertainment law practice from scratch at an established law firm before transitioning to his current work at the intersection of entertainment and technology.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Be a Farmer This episode explains why revenue generation is dominated by people who focus on existing clients rather than those who focus on landing new logos. It discusses the Three Rs of Client Development: renewals, referrals and references.