How to Manage Old Fogies
The focus of this episode is teaching old dogs new tricks when it comes to virtual sales and marketing techniques. It’s about not perpetuating old fogey behaviors by accepting their often dated advice or myths at face value. This requires managing up or influencing without authority. Learn how…
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
I’m Bagging This One This podcast episode provides a road map for landing your first client within your firm’s client profile. The earlier (in your career) you can do this, the better. It will make your superiors aware of your revenue-generation potential and put you on the equity track. However, bagging a client usually doesn’t […]
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