These are do’s and don’t for introductory emails and phone calls directed to cold and warm leads. These intros help you get in the room to build relationships and ultimately offer solutions to the prospect’s challenges.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
How to Sell to Women For Women’s History Month, we discuss issues that can impact your effectiveness in selling to women who control budgets. This is a bit of inside intel or insight into what may be underlying your sales efforts with powerful women. If you’re a man selling to a woman, what might you […]