When It Comes to Sales Strategy, Size Matters
Your business size, sales & marketing budget, and client profile should dictate your sales strategy. This episode discusses sales strategies for small community law firms, specialty boutique law firms, and large multi-national law firms.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
I’m Bagging This One This podcast episode provides a road map for landing your first client within your firm’s client profile. The earlier (in your career) you can do this, the better. It will make your superiors aware of your revenue-generation potential and put you on the equity track. However, bagging a client usually doesn’t […]
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