How to Ruin Your Brand
There are certain sales behaviors that give the profession, and those in it, a bad name. They are also lazy, ineffective and damaging to the brands that deploy them. Do these things only if you want to ruin your brand.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Be a Connector This is a client development post about nurturing relationships through schmoozing. It enables you to generate business opportunities for yourself and those in your orbit as a professional facilitator or connector.