How to Sell to Women
For Women’s History Month, we discuss issues that can impact your effectiveness in selling to female buyers. Today, more women control corporate budgets than at any time in history. This podcast episode provides a bit of inside intel into what may be impacting your sales efforts with powerful women.
If you’re a man selling to a woman, what might you be doing that unsettles women? If you’re a woman selling to a woman, are you leaning in to gender too much?
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
I’m Bagging This One This podcast episode provides a road map for landing your first client within your firm’s client profile. The earlier (in your career) you can do this, the better. It will make your superiors aware of your revenue-generation potential and put you on the equity track. However, bagging a client usually doesn’t […]
The featured image is from Westchester Magazine’s 2018 Women in Business Issue (www.westchestermagazine.com).