How to Sell to Women

For Women’s History Month, we discuss issues that can impact your effectiveness in selling to female buyers. Today, more women control corporate budgets than at any time in history. This podcast episode provides a bit of inside intel into what may be impacting your sales efforts with powerful women.

If you’re a man selling to a woman, what might you be doing that unsettles women? If you’re a woman selling to a woman, are you leaning in to gender too much?

The featured image is from Westchester Magazine’s 2018 Women in Business Issue (www.westchestermagazine.com).

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