How to Sell to Women

For Women’s History Month, we discuss issues that can impact your effectiveness in selling to women who control budgets. This is a bit of inside intel or insight into what may be underlying your sales efforts with powerful women. If you’re a man selling to a woman, what might you be doing that unsettles women? If you’re a woman selling to a woman, are you leaning in to gender too much?

The featured image is from Westchester Magazine’s 2018 Women in Business Issue (


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