Split the Baby
Selling activities and marketing activities yield different outcomes and have different time horizons. A balanced business development budget is divided appropriately between the two revenue generators.
The Sales “How to” Podcast
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
How to Bag Your First Client
I’m Bagging This One This podcast episode provides a road map for landing your first client within your firm’s client profile. The earlier (in your career) you can do this, the better. It will make your superiors aware of your revenue-generation potential and put you on the equity track. However, bagging a client usually doesn’t […]
January 25, 2023
January 11, 2023
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December 7, 2022
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September 1, 2022
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