Split the Baby
Selling activities and marketing activities yield different outcomes and have different time horizons. A balanced business development budget is divided appropriately between the two revenue generators.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Be a Connector This is a client development post about nurturing relationships through schmoozing. It enables you to generate business opportunities for yourself and those in your orbit as a professional facilitator or connector.