Wait Your Turn
There are two parts to closing a sale: the decision to move forward and the followthrough. The first step must be taken by the prospect; then, the salesperson should initiate part two. So, wait your turn. Don’t try force the decision, but make sure there is timely followthrough.

Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
I’m Bagging This One This podcast episode provides a road map for landing your first client within your firm’s client profile. The earlier (in your career) you can do this, the better. It will make your superiors aware of your revenue-generation potential and put you on the equity track. However, bagging a client usually doesn’t […]

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