How to Create a Good Marketing Mix
In this episode, I discuss the dangers of having a single channel (such as social media) to reach your customers plus the elements of a good marketing mix together with a few ideas for how you can create a full-proof marketing mix for your small business the way larger businesses deploy multiple marketing tactics to reach their target market.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
This podcast episode could have been entitled “How not to Be a Pawn in Facebook’s Chess Game.” This week Facebook’s platforms went dark as if to show Congress how important the company is to small business. But there was another lesson that we should have learned…
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