How to Earn an Equity Partnership

business development training for lawyers

In addition to a brilliant legal mind and a congenial personality, to be an equity partner, you need to be able to make it rain. Spend 3 days with us, and we’ll show you how to…


build, nurture & incentivize a network to deliver a steady stream of prospects.


compete with other lawyers who have the same relationships and access that you have.

be confident

overcome any discomfort with selling + know that business & client development is selling.


organize and manage your small business within your employer’s larger  business.

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Lead Trainer’s Relevant Qualifications

Anyone teaching lawyers how to sell should be an experienced lawyer, an experienced salesperson, and an experienced trainer. Oh, and not a dummy. Shavon Jones qualifies.

Legal experience

Shavon is a regulatory expert. She reps businesses before state and federal administrative agencies and Florida appellate courts. In prior roles, she serviced agency contracts.

Sales experience

Currently Chief Sales Officer of multi-state administrative law firm; sales experience at public finance law firm; initial sales experience at PwC, world’s largest professional services firm.

teaching experience

Trainer for numerous corporations and agencies; accredited CLE provider; former business law adjunct at Johnson & Wales University; ex-trainer for Miami-based business accelerator. 


Student Marshal, College of Business, Southern University, Baton Rouge. Master of Laws, With Distinction, Temple Law School, Philadelphia. Published article in the  Journal of International Taxation.

Program Takeaways

A lead generation strategy

Experience avoiding objections

Individualized feedback and honest evaluation

Our proprietary PitchNotes

Experience delivering simulated sales pitches

Printed reference materials developed for the course

Sales goals based on cost of delivery and desired profit margin

A sales pitch and a sales presentation tailored to client profile

A selling system that meets the Bar rules of your state

NOTE: The workshop is designed for applying the information, not hearing it for the first time. Thus, as pre-work, registrants must read the Sales for Lawyers trade book and participate in a pre-training group video conference with the author/trainer and your cohort.


3 days of training

video recording of your simulated sales pitch

group session with a personal branding consultant

post-workshop video conferences with trainer to track performance and address issues encountered in practice

4 CLE credits, including 1 hour of ethics and 1 hour of technology (in some jurisdictions) 

healthy spa cuisine: 3 lunches, 2 breakfasts, energizing snacks and smoothies

1 dinner with cocktails at authentic Cuban restaurant

certain ground transportation

Sales for Lawyers trade book

an assigned sales peer for 12 months

a swag bag



$ 19,995 $ 16,995

Payment Plans Available!

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Fee Negotiation Training Aid 

Don’t let the cartoon fool you. “Ms. Masterly Mujer” knows how to stand her ground and get paid what she’s worth.