$10.00 – $22.00
Sales for Lawyers: How to Sell within the Rules of Professional Conduct is a trade book (print length 200 pages) available in hard cover or eBook format. The book begins with a foreword with real estate mogul R. Donahue Peebles, CEO of a major commercial real estate development company, who is interviewed about client expectations. Six principal chapters follow covering all aspects of sales and marketing from lead generation and lead qualification to sales conversion and goal setting and forecasting. The book concludes with an epilogue discussing the impact of state Bar rules on competition and encouraging specific changes to enable attorneys to compete with nonlawyer legal service providers.
Read the review from The Florida Bar Journal.