Our Rainmakers eLearning Training Program is Here!! Learn at Your Own Pace.

In the Press

Jones gives B&B selling tip in S&S Activewear’s business advice column.

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 Quick Fixes

Get Your Quick Fix Here!

Our library of free sales advice by topic. These are short (most are less than 10 minutes) audio sales tips to help you navigate interactions with buyers and prospective clients. Below find links to 12 listener favorites. New episodes available by subscribing to the Sales “how to” Podcast.

Shavon, Your Sales “how to” Gal

Don’t Be Trigger Happy. Our #1 episode (3,500+ unique listeners) demos how to let a sale happen and not derail it with closing tactics. 

They can’t buy from you if they don’t know you exist. Here’s how to introduce yourself and make prospects want to know more.

Don’t Be a Taxi Driver. Clients value fee certainty. Learn how to convert any service into a flat fee, even litigation.

Don’t Be a Flea Market Vendor. Set your fee and be prepared to defend it based upon the value delivered.

Interview with rainmaker James Elam, Esq. re: using your employer’s existing infrastructure to build your book and your brand. 

You need multiple brand awareness and lead generation tools. Don’t have a single way to reach your clients, even if (or especially if) it’s facebook.

Legal Ethics and the Internet. How to prevent web activity from becoming an improper solicitation.

Learn how to retain and develop diverse lawyers; learn how to fit within and contribute to a firm’s culture.

Services and Content

We help attorneys and firms differentiate themselves in  a crowded marketplace, drive their legal fees, and grow their revenues.

Clip from our Business Development eLearning program.

Through our speaking, training, and coaching work, we assist attorneys in becoming opportunity spotters, generators, and converters. Click the button to learn more about our enterprise solutions, retreat workshops, small group trainings, and industry talks.

Our practice guides are compilations of in-depth, industry-specific best practices of revenue generation strategies and tactics for attorneys and firms.

For Lawyers Only is insight and inspiration delivered quarterly to help you stay on track with business and client development objectives.

What Sets Us Apart…

Bar Compliant

Our principal trainer is an attorney-sales professional well versed in Bar rules and how to sell within them. Our trainings include application of ethics rules to sales and marketing activities.


We provide complete training from lead generation to conversion and every step in between. 

Forward Looking

The legal marketplace has changed, and is still changing, from a state and national market to a global market. We also have an access to justice crisis, new competitors, new technologies, and Bar rules that are in flux. Sales for Lawyers prepares lawyers to meet these challenges.

Other sales trainers teach only one part of the sales process, conversion. But how do you identify prospects to convert? How do you stay within the ethics rules? Why isn’t networking enough? Why isn’t describing your credentials and your services effective at winning deals consistently? What does the administrative side of sales look like? And so on…

The truth is: while lawyers are great at selling our clients’ stories, we are not accustomed to selling legal services. Learning one piece of the selling process will not result in our being able to compete with business-savvy nonlawyer legal service providers now or in the future.

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we practice what we preach

How often do you get lucky?

Meet Our Founder
Attorney-Sales Professional 
Shavon Jones

Jones is Founder and Chief Sales Officer of RegulatorGuards, a multi-state administrative law and compliance company she grew from 2 clients at launch to roughly 35 upon commencement of Sales for Lawyers.  “When I decided to launch a boutique compliance company 4 years ago, my sales method was to be myself and hope someone liked me enough to hire me. That’s the ‘get lucky’ sales method. If I hadn’t found a sales mentor who armed me with the tools necessary to close deals consistently, I’d probably have about 3 clients today: the two I started with plus the one time I got lucky.”

*as of 2020