Be a Killjoy
Many legal firms still are holding on to the way things were when lawyers were the only providers of legal services and clients found us on the internet or in the phone book and asked us for a consultation. Then we wowed them with our credentials. This presentation led to a signed engagement letter with no marketing or sales effort required of us. If your workplace is similarly antebellum, be a killjoy. This podcast episode is a guide to gently guiding your organization into the post-monopoly marketplace for legal services.
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