Lead Qualification Tactics
The Advertising Specialty Institute (“ASI”) recently published an article on lead-qualification tactics. The article quotes Shavon Jones and mentions Sales for Lawyers. In it, Shavon advised readers to seek better leads to begin with. She said simple advance work reduces the work you’ll need to do later on. Shavon revealed her secret for identifying high-quality leads.
So, this podcast episode expounds on Shavon’s quotes in the ASI article. In addition, we teach how to qualify leads in our Rainmakers eLearning course. Get a 14-day Free Trial.
Visit our press page for additional publications that quote Shavon as a sales expert.
Business and client development tips, analysis of ethics rules that govern sales and marketing activities of lawyers + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Want to generate cash flow now to take advantage of an investment opportunity, finance expansion, make payroll, or prove yourself in a new business development role or as a new partner with a different firm? This episode is all about the short game–how to buy yourself some time while you grow your practice or business.