The Journalist and the Lawyer Talk Relationships & Earned Media
Journalist Diamond-Michael Scott and Attorney Shavon Jones discuss (1) the best ways to secure earned media to get your message out to your client profile and (2) how to stay connected with your client profile through value-filled touches so that you don’t need to reintroduce yourself after a pandemic or other interruption.
Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Be an Opportunist This episode is about keeping your head on a swivel. Learn how to recognize opportunities to grow your business with existing clients or to use clients and others with whom you have relationships (online and in-person) to generate revenue. So, be on the lookout! Be an opportunist.
Want to comment on this podcast episode? Post to our LinkedIn company page and Michael or Shavon will respond.
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