How to Ruin Your Brand
There are certain sales behaviors that give the profession, and those in it, a bad name. They are also lazy, ineffective and damaging to the brands that deploy them. Do these things only if you want to ruin your brand.

Business and client development tips, analysis of ethics rules that govern sales and marketing activity + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Be an Opportunist This episode is about keeping your head on a swivel. Learn how to recognize opportunities to grow your business with existing clients or to use clients and others with whom you have relationships (online and in-person) to generate revenue. So, be on the lookout! Be an opportunist.

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