Split the Baby
Selling activities and marketing activities yield different outcomes and have different time horizons. A balanced business development budget is divided appropriately between the two revenue generators.
The Sales “How to” Podcast
Business and client development tips, analysis of ethics rules that govern sales and marketing activities of lawyers + sales news, interviews & analysis re: trends in the sale and marketing of legal services.
Pigs Get Fat; Hogs Get Bar Complaints
How to Structure a Success Fee This podcast entitled “Pigs Get Fat; Hogs Get Bar Complaints” explores alternate legal fee arrangements in light of Elon Musk’s lawsuit against Watchell Lipton Rosen & Katz. Learn what the Bar rules require of fee agreements and how to structure a lump sum legal fee that passes ethical muster. […]
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